The ASA said it was “concerned” to find Affordable
Mobiles had incorrectly advertised the
HTC One silver as in stock and
available for next-day delivery
The advertising standards authority (ASA) has banned an advert from
mobile phone retailer Affordable Mobiles after it founds claims of next
day delivery were “misleading”.
The online retailer, owned by B2B dealer A1 Comms, displayed an
advert on its website which said the silver HTC One smartphone was is
stock and that anyone who ordered it before 7PM would qualify for free
next-day delivery.
The ASA investigated the advert after a consumer complained they had
not received the product within the specified delivery time.
In its defence, Affordable Mobiles said the HTC One in silver was in
“short supply” due to high demand when it was first released, and that
they “had struggled to obtain large amounts of stock for many weeks.”
The retailer said terms and conditions stated the products were
subject to availability and that customers would be notified within two
days if a product they had ordered was out of stock.
However, the ASA upheld the complaint, saying it was “concerned to
note that it was possible for items to be displayed as “in stock” and
available for next day delivery, even when the stock in question might
not be sufficient to fulfil existing orders.”
The body ruled the advert must not appear again in its current form,
and told Affordable Mobiles products should not be displayed as “in
stock” or available for next day delivery if they are not.
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