Research has found UK smartphone users would feel more
confident paying for transactions
using their mobile if they could do so
using an app from their bank
Smartphone users in the UK would feel more confident buying goods and
services using their mobile if they could do so using applications
provided by their bank, research has found.
The Future Foundation report, ‘M-commerce: what consumers want from
financial institutions’, found 57 per cent of UK respondents would trust
an application provided by their bank to pay for items via their
device.
The research also found over 50 per cent of UK respondents are already buying goods on their smartphone.
However, the appetite to manage finances using a mobile is greater
elsewhere in Europe than in the UK. Over half of smartphone users in
Spain and Germany, 53 per cent and 54 per cent respectively, want to use
their phone to research, and organise their finances, while only 48 per
cent of UK consumers want to do the same.
Smartphone shoppers in all three countries said they would buy
higher-value items if their bank created an app for them to do so.
Mobile payments technology provider Monitise said: “Consumers place a
high degree of trust in their bank’s brand and like all payments
ecosystems it is this collaboration to create and share in a bigger
prize that will be most successful.
“The winning solutions will be built on these partnerships within
digital payments and we are very encouraged to see banks, mobile
operators and retailers beginning to work together for the consumer.”
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