It seems that the hits just keep coming for BlackBerry. The company was
already in a troubling position after it watched Android, iOS, and even
Windows Phone eclipse it in the marketplace. By the time BlackBerry 10
made its debut, the company was fighting an uphill battle. Its latest
earnings reports were disappointing, and now it seems that the company
has had to cut production of handsets by 50%.
The
news is coming from Jefferies & Co. analyst Peter Misek who is
saying that BlackBerry has had to cut production of the Q10 and Z10
handsets from 2 million devices per month to just 1 million per month.
Apparently, this is a reaction to "poor May Q sell-through", although
Misek had expected the move sooner, because BlackBerry had raised build
plans even after seeing the troubling May numbers.
Recently we've seen the BlackBerry Z10 price being cut, but CEO Thorsten Heins has brushed that off as being a normal part of the device life-cycle. With the next flagship BlackBerry A10
expected in November, it's far too early to be slowing production in
preparation for a new device, so it will be interesting to hear what
Heins has to say on the production cut news.
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